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Vision, Mission, Values

Vision

Avalon will be the leading outside-of-China supplier of heavy rare earths and other rare metal and mineral products to the global market.

Mission

Avalon will create shareholder value and community prosperity through the development of scalable, multi-generational businesses that will deliver quality rare metals products to customers while remaining committed to the principles of sustainable practices, effective partnerships, and high performance in all aspects of its operations and business practices.

Values

Our Values represent who we are and what we stand for. Our Values guide the way we work, how we treat one another and our stakeholders, and how we go about delivering on our commitments.

HEALTH AND SAFETY

We will never cause harm to people in the pursuit of production and profits or in the conduct of our business.

INTEGRITY

Doing what there is to do - openly, honestly, ethically - to keep our promises and commitments.

RESPECT

We acknowledge and value each other’s contributions and achievements.

COLLABORATION

We establish and support authentic partnerships to create shared success and prosperity.

ACCOUNTABILITY

We take ownership of our commitments, decisions and actions.

INNOVATION

We have the courage to embrace and enable change in support of finding better ways to create value.

RESULTS

We have high standards and achieve reliable, high-quality results to deliver value.